Although many coffee producers come from generations of farming in their family, Yonny Martinez is a first generation producer. After working for 17 years since the age of 14, he runs several parcels of land in Huehuetenango, near the town of Aldea El Chalun. Through his coffee production, he supports his family and four children.

Yonny processes his coffees in his wet mill, where he oversees processing. Coffee for this lot is depulped and patio dried. This coffee gets its name from the single palm tree that grows on the farm, unusual for Guatemala.

In the cup, La Palma offers subtle fruit flavors, with a distinct sweetness characteristic of the high elevation of the Huehuetenango growing region.